Lamar Companies Signage Request

Lamar Companies, an outdoor advertising company, is seeking approvals from the Village for up to three off-premise interstate signs (i.e., billboards) to be located along Interstate 355 on land owned by the Village of Lombard. They are seeking permission and approvals to one such sign on a property north of Crescent Boulevard and to two additional signs on the south side of Glen Oak Road/Hill Avenue where Glenbard Wastewater Authority (GWA) has an operating treatment plant.

Video of Plan Commission Meeting 7/31. Minute 16:36.

Below is information related to the proposed signs. 

PC17-23 through 17-26

Lamar Companies Signage Proposal

Frequently Asked Questions

  • What is being proposed?
    Lamar Companies, an outdoor advertising company is seeking approvals from the Village for up to three off-premise interstate signs (i.e., billboards) to be located along Interstate 355 on land owned by the Village of Lombard. They are seeking permission and approvals to one such sign on a property north of Crescent Boulevard and to two additional signs on the south side of Glen Oak Road/Hill Avenue where Glenbard
    Wastewater Authority (GWA) has an operating treatment plant.

  • Below is an aerial graphic depicting the proposed locations for the signage.FAQ - Off-Premise Interstate Signs
  • What will be the design of the signs?
    Lamar Companies would construct the signage to have an electronic sign component on one side of the sign, and a static billboard copy on the other side. However, they would like to future option of changing to electronic signs on both sign faces if desired. The proposed signs will be approximately 675 square feet in sign area (a common dimension for such signs), with the heights ranging from 50 to 75 feet from grade.

  • What is the approval process the Village using to consider this request?
    A petition was filed and a public hearing was held on July 31, 2017 by the Lombard Plan Commission. The public hearing consisted of text amendments to the Zoning and Sign Ordinances as well as zoning approvals for each of the proposed signs. The Plan Commission recommended approval of the text amendments and the signs at the wastewater treatment facility. As there were not four votes in support of the Crescent Blvd. sign, they officially, offered no recommendation regarding that sign request. Their actions are not approvals but rather recommendations that will be considered by the Village Board. At this time, the matter is scheduled for Village Board consideration at its September 7, 2017 meeting.

  • What other actions will need to be taken by the Village to approve the signs?
    As the Village is also the property owner of the sites where the signs are proposed, the Village must enter into a lease agreement with Lamar Companies. This agreement will spell out the terms and conditions, payment provisions and operating requirements for the signage. The lease agreement is still being finalized at this time – once completed it will be forwarded to the Village Board for review and consideration concurrent with or after consideration of the zoning actions noted above.

  • The Village has previously sought to remove billboards in Lombard – has this changed?
    No. Since 2001 the Village has sought creative and unique ways to provide for the removal of billboards along key roadways. Through these efforts, five billboards have been removed. In consideration of this request, Lamar Companies has agreed to remove their two existing billboard signs currently located along Roosevelt Road, in the geographic center of Lombard. Placement of the new signs will be at the far perimeter of the Village, away from residences.

    Below is a map of the locations of the current billboard signs that would be removed along Roosevelt Rd. 
    Roosevelt Rd Billboard Removal
  • Why were the properties along Interstate 355 selected?
    Lamar Companies noted that per Illinois Department of Transportation regulations, such signs can only be permitted on properties that had industrial zoning in 1959. These properties did have such zoning, through DuPage County at that time.

  • What are the impacts on surrounding properties?
    The areas being considered for the new signs are currently used for public utility and waste treatment purposes. The sites are bounded by Commonwealth Edison high-voltage transmission lines, railroad tracks and the illuminated Interstate 355. Additionally, unlike the existing billboards along Roosevelt Road, these signs are not situated on retail commercial properties or in immediate proximity to residential homes.

    The proposed code regulations and design of the new signs are also intended to minimize the impacts of the signage on properties that are near the signage. To address initial concerns raised by the Village in initial review of their proposal, Lamar provided exhibits to the public hearing file that depicted the anticipated sign design and location at grade along Route 53. These exhibits were intended to show that there will be limited visibility of the signs from the residential properties.

  • What other benefits would be derived by the signage?
    In addition to the removal of the existing signs on Roosevelt Road, Lamar would be obligated to pay the Village for the leasing rights for the signs. For the signage at the wastewater treatment facility, lease revenues generated from the lease would be allocated toward ongoing capital improvement activities for the Village’s treatment sites. These revenues can help reduce capital costs that would otherwise be paid by taxes from Lombardians and will help the facility meet its obligation of providing cleaner water.

    Lamar has also stated that they will consent to allowing community messaging for various public and community service messages on their electronic signs and will restrict objectionable advertising on the signage – this will be memorialized in any lease agreement.

  • The Forest Preserve District of DuPage County submitted a letter to the public hearing file expressing their objections to the proposed signage – what does this mean?
    The Village has received a letter from the District to the file regarding their concerns and the potential impact the signs may have on their properties near the district. Their correspondence was transmitted to the public hearing file and will be share with the Village Board, along with any other correspondence pertaining to the request.

  • What protections are being offered regarding excessive lighting?
    The Village is aware of concerns that have been raised and can exist from excessive lighting. To that end, the Village is proposing significant additional light standards to limit for external light spill as well as glare that can exist from electronic signs. The operator of the signs will be obligated to meet the terms of the additional lighting standards for both daytime and nighttime periods, both at the time of permit approval as well as throughout operating lease period.

  • If approved, is this going to automatically result in more signage in Lombard?
    No. The proposed signage text amendments are intended to be written narrowly so that it does not establish conditions in which numerous other signs can be constructed elsewhere in the Village. The text amendments would only allow for signage for industrially zoned properties abutting an interstate. Additionally, it would make any such signage subject to a conditional use public hearing process.

  • What are the next steps?
    The Plan Commission’s recommendations from the July 31, 2017 meeting will be forwarded to the Village Board. While the matter was originally scheduled for consideration at the August 17, 2017 meeting, the Village has received a correspondence from Lamar Companies stating that they are requesting that the matter be continued to the September 7, 2017 Village Board meeting. This would allow them to continue work on the proposed lease agreement and address any outstanding issues pertaining to their proposal.

  • How can I stay informed about this project?
    If you have any questions regarding this project, please feel free to contact the Lombard Community Development Department at (630)620-5750, and please check this page for updates.